Throw it back with double denim

June 12, 2017 209 min reading

Throw it back to the ‘90s with the double denim trend.

The spotlight on the 1990s is still strong for Autumn/Winter 17/18 so why not encourage your customers to unleash their inner Britney and Justin with a trend that is only getting bigger: Double Denim. For the less fashion confident, teaming a blue denim jacket with black jeans is the perfect nod to the trend. For denim purists, however, the only way to wear double denim is indigo on indigo.

Ideal for both men and women, the double denim look is versatile and great for layering; making transitioning between seasons simple. To really pay homage to the decade, we’ve designed ‘90s mom jeans and kept our denim jackets boxy in fit. We have made a few updates for 2017, though, as we pride ourselves on keeping our finger on the pulse. After looking at street style in cities all over the world, we added ripped details and sandblasting to our denim products.

Denim has rarely been out of fashion since its creation, so it’s a failsafe product to add to your range as it will keep your customers coming back for more. You only have to look at influential celebrities to see how popular double denim is – well, if it’s good enough for the Hadid sisters!

Shop our wide range of men’s and women’s denim pieces here.

The author of this article is Anna Marianna White

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