Our brands

October 25, 2022 min reading

Our Brands

Our portfolio of brands includes Brave Soul, Night Addict and Good For Nothing. We lead with young fashion and follow inspiration year-round, so brands can purchase the most in-season trends. We’ve taken high street fashion to a whole new level with 24/7 access and showrooms across the globe, including in London, New York, Dusseldorf and Madrid.

Meet our Brands

Founded in Manchester in 2004, Brave Soul bridges the gap between catwalk trends and wearable street style. We cover everything from swim and activewear to knitwear and outerwear, making sure every aspect of your wardrobe is on trend.  Brave Soul stands for inclusion and makes fashion accessible with our plus, petite and tall ranges. Weekly drops of the newest emerging trends make sure that our customers are always ahead of the curve with high quality and affordable style. Our vast collections of both mens and womenswear give you the freedom to explore your style wether you love prints, utility, formal or super casual.

Born out of our unique vision, Night Addict is a unisex lifestyle brand that captures cutting-edge street styles and cultures from all corners of the globe. Constantly influenced by everything we see, hear and taste, we share the restless curiosity and independent spirit of our audience: a new, global generation of modern world thinkers, doers and makers.

Whether we’re getting lost among the crowds of Harajuku, Japan; cruising down Melrose Ave in LA or strolling through the streets near our city-centre base in Manchester, our products are designed to give like-minded individuals the confidence and comfort to explore and express themselves, wherever they want to be seen and heard. Directional and accessible, Night Addict aims to consistently offer affordable street fashion that goes beyond the norms, inspiring men and women all over the world through our commitment to originality and authenticity. 

Founded in Manchester in 2011, GOODFORNOTHING®️ symbolises the journey of personal growth. Following your interests, trusting your instinct and achieving your greatest ambitions without limitations.

The brand’s signature is cutting-edge, premium inspired streetwear for men & women – ranging from t-shirts, hoodies, joggers, denim, cargo pants and outerwear.

Introducing Hoxton Haus – an active womenswear brand made for city girls always on the move. Experience a versatile lifestyle with each collection designed to make your everyday life easier – from workouts to hanging out and everything in between. We take inspiration from you, making you feel your very best self. Join our community today.

Made to order

We work with industry-leading retailers and brands to manufacture their latest collections, tailored to their specific audiences. Each client is assigned an account manager to guide them through the entire process and ensure it goes as smoothly as possible — from design to delivery.

Benefitting from our expertise and supplier partnerships, we can support emerging brands to develop their collections with flexible minimum order quantities.

The author of this article is Anna Marianna White