Designing fashion since 1967
WHISPERING SMITH
1967

A house
of brands.

Home to six consumer brands and private label production for the world's leading fashion retailers. Designing, manufacturing and trading since 1967.

Third-generation, family-led. Headquartered at 274 Deansgate, Manchester, with a brand showroom and design studio in Fitzrovia, London.

— Footprint —
2000+
global stockists
— The Group —
6
Consumer brands
£136M
Annual Group Turnover
Across own and partner brands
240+
Markets Supplied
Across 5 continents
2,000+
Live Styles
In-stock from £10M+ inventory
22M+
Units Shipped Annually
Across own and partner brands

A global presence

Nine locations · Worldwide
Group Head Office
Manchester
11:00 Local · BST
274 Deansgate, Manchester
Briscoe Lane · 500,000 sq ft distribution centre
— Established —
1967
— HQ Design & Showroom —
24,000sq ft
— DC & Warehouse —
500,000sq ft
Showroom & Design
London
11:00 Local · BST
15–16 Margaret Street, Fitzrovia
Showroom
New York
06:00 Local · GMT-4
148 West 37th Street, NY 10018
Showroom & DC
Dubai
14:00 Local · GMT+4
Bay Tower, Business Bay · GCC & MENA
Showroom
Düsseldorf
12:00 Local · CEST
DACH buyer access
Sourcing Office
Hong Kong
18:00 Local · GMT+8
Asia-Pacific sourcing & QA
Showroom
Madrid
12:00 Local · CEST
Iberian & EU client access
DC / Warehouse
Rotterdam
12:00 Local · CEST
Primary European DC
DC / Warehouse
New Jersey
06:00 Local · GMT-4
North America East

Latest news

From the Group
A new London home — Fitzrovia opens.
October 2026—The Group · Expansion

A new London home — Fitzrovia opens.

A central London brand showroom and design studio joins our Manchester headquarters.

Rotterdam DC opens for EU client base
18 APRIL, 2026—EXPANSION

Rotterdam DC opens for EU client base

New 50,000 sq ft distribution centre opens in Rotterdam, extending the group's logistics network into mainland Europe with same-week dispatch across the EU.

£8M investment in new Manchester HQ completes
02 MAY, 2026—CORPORATE

£8M investment in new Manchester HQ completes

The group's investment in 274 Deansgate completes, bringing design studios, photography studios and showroom under one roof in central Manchester for the first time.

Going Somewhere launches collection in partnership with ASOS for SS26.
4 MAY, 2026—BRAND LAUNCH

Going Somewhere launches collection in partnership with ASOS for SS26.

Going Somewhere partners with ASOS for SS26 The group's women's swimwear and resort brand; Going Somewhere, has launched a capsule collection in partnership with ASOS.

Work with us

Partnerships · B2B

Whether you're looking to start a retail partnership with one of our 6 consumer brands or build your brand through private-label production, there's a clear way in.

— PATH I. —

Retail partnership.

Become a retail partner for one of our 6 consumer brands.

6 CONSUMER BRANDSIN-SEASON STOCKFORWARD ORDER
— PATH II. —

Private label.

End-to-end design, sourcing, manufacturing and global distribution for your label — including high-volume manufacturing programmes with dedicated capacity. From concept CAD to carrier bag.

DESIGN + SOURCE12-WEEK LEAD TIME200-UNIT MOQDEDICATED CAPACITY