A Wholesaler’s Guide to Festive Fashion

November 10, 2022

It’s that time of year again! The festive season is fast approaching and as any experienced retailer will know, customers will be soon looking for the latest fashions to celebrate this time of year in style.

If you’re a fashion retailer, this is an excellent opportunity to stock up on the latest fashion trends and ensure that your customers can find everything they need to look their best this holiday season.


Seasonal colours and patterns
Some favourite colours and prints for the holiday period include deep reds, greens, and plenty of sparkles. Ensuring your retail collection is stocked with a range of seasonal colours and prints will provide your customers with everything they may need for their Christmas celebrations, whether they’re staying home or going out.


Party attire
For a formal Christmas party, your customers might be interested in a festive dress or jumpsuit. If you’re wanting to add some festive sparkle to your retail collection, we recommend looking for items with luxe fabrics like velvet or satin or opt for clothing pieces with sequins or beading for extra detail. Just pair these styles with heels and statement jewellery to ensure that your customers look fabulous at their holiday parties.

Here at Whispering Smith, we stock a wide range of wholesale party dresses, and occasion wear for both men and women; ideal for getting your retail collection in the holiday spirit.


Christmas gifting
Grandma’s knitted jumper but make it trendy…

Our men’s and women’s Christmas Collections are perfect for your customers who are looking to buy novelty Christmas jumpers and Christmas pyjamas for their friends and family. Although we’ve thrown some cheesy slogans and traditional festive prints into the range, our AW22 collection is just that little bit trendier than the old-school Christmas jumpers you may be used to.


Christmas Day loungewear
On Christmas Day itself, your customers will want to relax in comfortable loungewear, so look for festive sets or separates in cosy fabrics like fleece or velvet. Here at Whispering Smith, we stock a wide range of wholesale nightwear and cosy lounge wear to keep your retail customers feeling toasty this winter as energy prices soar. You might also be interested to know that we stock novelty, Christmas-themed extras like slippers and eye masks – perfect for gifting!


Accessories are a great way to add a touch of festive flair to any outfit. Customers might be interested in sparkly jewellery, headbands with antlers, or even Santa hats! Be sure to stock a range of accessories as part of your retail collection in the lead up to the holiday season as more and more customers seek the perfect accessory to add to their festive wardrobe.


The author of this article is Anna Marianna White