Urban lumberjack styleAugust 29, 2017 32 min reading Men's
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For the new season, look Stateside for inspiration. Complementing the current fashion for long beards, the urban lumberjack trend is one you need to watch this season for menswear. Whether you favour plaid, tartan or grid designs, it’s official: check prints are in vogue. Opt for thick flannel fabrics and cosy borg trims in preparation for the colder months ahead, and make sure to keep the palette of your range classic with primary colours. Greens, reds and blues work well with the print and look best when accented with tan leather accessories.
Favoured by designers and celebrities alike (Ryan Reynolds and Ryan Gosling both love the trend), the check print shirt will give your range a quick fashion update. For styling inspiration, look to the A/W catwalks – Tommy Hilfiger, Missoni, Versace all have their own take on the lumberjack trend. We recommend layering a long sleeve tartan shirt over a plain tee or knit and adding raw denim jeans for a rugged, masculine feel. To complete the look, add chunky brown boots.
At Whispering Smith, we pride ourselves on knowing how to translate high fashion trends into wearable, commercial and affordable products that will make your style-savvy customers come back to you again and again.
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The author of this article is Anna Marianna White