Starting a fashion brand is certainly no mean feat, however, the journey is one that many would love to attempt. As fashion is such a lucrative industry, there are huge numbers of brands that try to establish themselves each year. To stand out from the crowd and achieve success in such a competitive market, there are several vital points to bear in mind. With our decades of experience in the industry and our top retail partnerships, we have gained plenty of knowledge and expertise, so here are some of our top tips.
Establish who your target audience is
A key first step in setting up a new brand is establishing your target audience. Since there are so many various audiences you can choose to target, it is best to narrow this down to specific demographics; for example, women between the ages of 18-24 or men between the ages of 25-30. By doing this, your buying decisions will be made much simpler when it comes to purchasing your stock from a clothing wholesaler.
Find a reliable fashion wholesaler
The next step is to find a reliable clothing wholesaler who can supply you with quality wholesale clothing that is both affordable and on trend. This will allow you to offer your newly identified customers the latest fashions, while ensuring that you make a profit. Building a good working relationship with a wholesaler can open many doors for your business as they can provide you with great discounts, product recommendations, and access to their latest stock. Check to see if they have a showroom where you can feel the garment quality in person and meet the sales executives face-to-face.
Working with Whispering Smith
Choosing Whispering Smith as your go-to supplier of wholesale fashion clothing provides you with access to a wide range of clothing and accessories for men, women, and children. With over 50 years’ experience in the fashion industry, including forecasting and designing, our product teams ensure that all our wholesale clothing ranges are on trend. We can provide exactly what you need to keep your business stocked with the latest fashions so that your customers come back for more. With an online catalogue of over 2000 products available, we have plenty of options to get your fashion website up and running. To begin placing your orders, simply register with Whispering Smith online.
Build your online fashion store
Next, you will need to choose a platform that can show your customers what you have in stock and also enable them to successfully place orders and process payments. There are many online store platforms that have been designed specifically for use by ecommerce sites. These companies will allow you to either build your website from scratch or use one of their simple templates if you’re just starting out. You can then integrate relevant features, such as your preferred payment methods and more.
Develop a marketing strategy
Once you have a site built and stock ready to sell, marketing is an essential next step for growing your brand into a successful fashion ecommerce business. Having a clear understanding of your target market’s online behaviours will help you to establish the right marketing strategy, which will include various aspects digital marketing, such as building a strong social media presence and establishing search engine optimisation (SEO) using keywords.
With these handy tips in mind, why not consider setting up your own fashion ecommerce company? Visit Whispering Smith online or in-person for the latest trends and fashions to get you started on your journey.
The author of this article is Anna Marianna White
