Starting a clothing line can be incredibly exciting but also daunting as you try to decide where to start! The fashion industry can be a very competitive one, but with the right ideas and a helpful network of partners, you can begin to grow and develop your very own clothing brand.
It’s important to be both creative and practical when starting your own clothing line, and there are a number of different stages to consider. With that in mind, here are some tips to give you some inspiration.
Decide on your branding
If you are starting a clothing line, it’s important to identify your branding and decide what your new company’s identity is. What is the story behind your brand, and what are its characteristics?
This can help to decide on a logo and a name, which starts to paint a bigger picture of your clothing line. This can set the foundations for you to continue building on, ensuring everything is cohesive and on-brand as you move forward.
Understand your audience
Your branding will naturally tie in with who you are trying to sell to, and it’s important that you understand your audience well. What age are they, and what styles are they most likely to be interested in buying? Are they going to be led by celebrity influence or by upcoming occasions that warrant a new outfit?
It’s important to understand how you can best serve their needs and wants, and how that might differ from a competitor. This gives you an opportunity to stand out and offer something unique, which can give you a better chance of success in the long run.
Sourcing your collection
How will you create your collection, and where will the clothes come from? This is the most important point of all, and there are a number of options available for you to choose from! At Whispering Smith, we have a number of different services to help you build the perfect collection.
One of the easiest routes is our ready-to-go collection, offering seasonal trends and new styles that can be customised with your own branding if you wish. We have re-branding facilities in-house that can help with this. This option allows you to build your collection quickly, with a range of ready-made and best-selling designs.
Similarly, we also offer a white label service which allows you to invest in our collection but adding your own branding and labelling.
If you were hoping to start your collection by incorporating other established brands to develop your clothing line, we can offer our range of Brave Soul wholesale clothing.
However, if your dream was to design your clothing from scratch, our made to order service is the one for you. We have a team of designers who can help you visualise your collection, with in-house merchandisers to guide you through the whole process. This allows you to custom design your own collection and work with our network of supply chain partners.
The author of this article is Anna Marianna White
