3 Ways to Update Your Loungewear CollectionJanuary 19, 2021 209 min reading Unisex
Loungewear continues to be a popular style as we work from home and wait out the latest lockdown. For both men and women, loungewear is taking on a life of its own, expanding into a whole host of different styles and designs to make sure everyone feels comfortable yet stylish.
Whether you are creating a men’s loungewear collection, or adding new pieces to your women’s loungewear, it’s important to make sure that your clothing collection is up to date and refreshed regularly with new styles for customers to explore. With that in mind, we give you 3 ways to update your loungewear collection.
Include matching sets
Loungewear can mean different things to everyone, from an oversized jumper and leggings to a sweatshirt and shorts. After all, everyone feels comfortable in different outfits. By including different styles in your collection, you can help cater to all of your customers.
One such style that can elevate your collection is a loungewear matching set. Not only does this offer comfort, but it can also create a smarter look in some cases too. A matching loungewear set can provide a ready-made outfit, whether it’s for running errands, watching Netflix or doing the food shop.
Our men’s slim fit tracksuit is a great example, created in all black for a sleek finish. Complete with a baseball-style collar and ribbed neck, hem and cuffs, it’s bound to become a favourite.
Similarly, our women’s stripe detail grey tracksuit creates a full outfit that makes it a little easier to roll out of bed each morning. With a drawstring waistband and pockets, and ribbed hems and cuffs, it’s one of the cosiest tracksuits out there.
Incorporate a pattern
Loungewear can be easily upgraded by looking for patterns to keep your chosen designs interesting. Prints can ensure even the simplest of items catch the eye of your customers, such as our men’s palm leaf jersey shorts. Created from loop back fleece with ample pockets, these shorts are perfect for relaxing at home or heading out in warmer weather.
Stripes can work particularly well in loungewear, like our women’s fisherman jumper in camel. With a boat neck and drop shoulders, it has the perfect relaxed feel for a lazy day.
Choose seasonal colours
Loungewear has become a year-round trend, so differentiate your collection by opting for seasonal colours to help customers feel as though they’re still investing in something new and exciting. For upcoming spring and summer, look for tonal shades of camel, tan, beige and pastel hues, while winter and autumn lends itself perfectly to burgundy, khaki, navy and black.
The author of this article is Anna Marianna White